Encouraging black men to prioritise prostate cancer checks

Prostate cancer disproportionately affects black men, who are twice as likely to be diagnosed with the disease compared to other groups. Early detection saves lives, but cultural barriers and a lack of open conversations can delay vital health checks. The short film, Embarrassed, featuring an incredible line-up of black male actors, delivers a powerful message to get checked and start the conversation. By breaking the taboo, we can encourage more men to prioritise their health.